When everyone with a smartphone is a travel blogger, travel brands have to work harder stand out and show their value.

The challenge with this brand was to create a modern, relevant concept of ‘new luxury’ that shows travellers why getting away with Scott Dunn is better than going it alone. The new brand, created with The Clearing, was built from a deep knowledge of travel, an astonishing attention to detail and a personal understanding of each and every guest. Because the people who work at Scott Dunn haven’t just been to the places they’re talking about, they’re friends with the locals.