Bios can be boring. Here's a poem instead.
Raised in The North, went further for uni.
Wrote for magazines but found it lonely.
Travelled the world then to the big smoke.
Craved creativity and didn’t love being broke.
Joined a brand agency and found my groove.
Guidelines, concepts, lots to approve.
Defined voices for icons and NGOs.
There’s much more than this site, but NDAs – can’t disclose.
If I were a brand I’d have these core beliefs:
Human. Friendly... just kidding I’m no thief.
I’m up for a challenge, however vague the scope.
With a wide-open brief I can never lose Hope.
I help brands connect to the people who matter. Here’s how:
Naming
Taglines
Manifestos
Writing Principles
Tone of Voice Guidelines
Writing Workshops
Campaign Concepts
Messaging Frameworks
Brand Film Scripts
Industry recognition
Feature article in Creative Review
Barnardo’s | Creative Review, 2024
Shortlisted & Annual for Packaging
Ueshima Coffee Company | CreativePool Awards, 2023
Featured in Creative Review Annual
Full Time Meals | Creative Review, 2023
Shortlisted for Celebrity Brand
Full Time Meals | The Drum Social Purpose Awards, 2022
Shortlisted for Social Impact
Full Time Meals | Brand Impact Awards, 2022
Highly Commended in Sport & Leisure Brand
Celebrity Fitness | Brand Impact Awards, 2019
Industry outreach
D&AD, 2023
Tutor, Brand Strategy & Identity Masterclass
D&AD Shift Programme, 2022
Creative Careers Workshop Leader
School outreach programme at The Clearing, 2021-24