Services
Naming
Brand creation - verbal identity
Messaging framework
Recruitment campaign
A pair of entrepreneurs had a solution to restoring nature quickly, accurately and at scale. They’d developed a revolutionary new way of measuring biodiversity using hardware, AI and machine learning – along with an innovative business model that would make restoring nature more financially rewarding than exploiting it.
They enlisted the help of a team at The Clearing to turn it from a business proposition into a game-changing brand. I created the name, a core messaging framework to explain the complexity of what they do in a simple, compelling way, and an uplifting series of job ads that could attract the world's brightest minds.
The name Pivotal conveys the urgency of the situation and the importance of this solution. It’s a pivotal moment for nature, and this is a pivotal opportunity for investors, businesses and landowners to make a positive difference.
Impact:
Series A and B funding secured
Entered for the EarthShot Prize