Services
Rebrand - Verbal identity
Tone of voice guidelines
Core messaging framework
National digital fundraising campaign
National door drop fundraising campaign
National digital fundraising campaign: impact
700% increase in website traffic
4,000% increase in visitors from paid search (compared to previous campaigns)
339% increase in organic social media engagement
Best fundraising month on record
The concept of "The power to change" made fundraisers, volunteers, researchers and healthcare professionals the heroes of the story. Putting the positive difference an individual can make on the lives of people affected by leukaemia lead to a huge increase in traffic and awareness, as well as the charity's most lucrative fundraising month ever.
When Leukaemia UK (a care charity with four decades of experience) merged with Leuka (the leukaemia research charity), they needed a new brand that could retain both groups of established supporters and differentiate them from other blood cancer charities as well. They called on The Clearing to create a radically positive new brand.
The creative idea:
Behind every break-through there’s a researcher, a spark of inspiration and a relentless determination. Each element of the brand is designed to reflect that.
The hand-drawn highlights capture experts at work; the underlining of a phrase that triggers an idea, a circle around an anomaly. It’s meticulous yet human.
People are at the heart of this brand at every point; the tone of voice and imagery convey the impact research has on people’s lives.
The impact of the rebrand 2022-2024:
12x increase in press coverage
25% increase in total fundraising
500% growth in supporter database
